TY  - BOOK
AU  - Marconi,Joe
ED  - American Marketing Association.
TI  - The brand marketing book: creating, managing, and extending the value of your brand 
SN  - 0844222577
AV  - HD69.B7 .M373 2000
PY  - 2000///
CY  - Lincolnwood, IL
PB  - NTC Business Books
KW  - Branding (Marketing)
N1  - At head of title: American Marketing Association; Includes bibliographical references (p. 237-240) and index; Introduction -- Equity, loyalty, and a good brand name -- Creating a brand niche -- Creating, managing and marketing brand equity
ER  -