TY  - BOOK
AU  - Thompson,Arthur A.
AU  - Strickland,A.J.
AU  - Gamble,John
AU  - Thompson,Arthur A.
TI  - Crafting and executing strategy: the quest for competitive advantage : concepts and cases 
SN  - 9780071112208
AV  - HD30.28 .T53 2005
PY  - 2005///
CY  - New York
PB  - McGraw-Hill
KW  - Strategic planning
KW  - Case studies
N1  - Includes indexes; Part 1: Concepts and techniques for crafting and executing strategy -- What is strategy and why is it important? -- The managerial process of crafting and executing strategy -- Analyzing company's external environment -- Analyzing a a company's resources and competitive position --The  five generic competitive strategies : which one to employ? -- Beyond competitive strategy : other important strategy choices -- Competing in foreign markets -- Tailoring strategy to fit specific industry and company situation -- Diversification: Strategies for managing a group of businesses -- Strategy, ethics and social responsibility -- Building resource strengths and organizational capabilities -- Managing internal  operations: Actions that promote better strategy execution -- Corporate culture and leadership: Keys to good strategy execution -- Part 2: Cases in crafting and executing strategy -- Crafting strategy in single-business companies
ER  -