TY  - BOOK
AU  - Brassington,Frances
AU  - Pettitt,Stephen
TI  - Essentials of marketing
SN  - 9780273727644 (pbk. : alk. paper)
AV  - HF5415 .B6336 2013
PY  - 2013///
CY  - Harlow, England, New York
PB  - Pearson
KW  - Marketing
N1  - Includes bibliographical references and indexes; Marketing dynamics -- The European marketing environment -- Buyer behaviour -- Segmenting markets -- Marketing information and research -- Product -- Price -- Place -- Promotion : integrated marketing communication -- Promotion : advertising and sales promotion -- Promotion : direct and digital marketing -- Promotion : personal selling, PR, and sponsorship -- Marketing strategy and planning -- Services and non-profit marketing
ER  -