TY  - BOOK
AU  - Crawford,C.Merle
AU  - Di Benedetto,C.Anthony
TI  - New products management
SN  - 9780071289238
AV  - HF5415.153 .C72 2011
PY  - 2008///
CY  - Boston, Mass
PB  - McGraw-Hill/Irwin
KW  - New products
KW  - Management
N1  - Includes bibliographical references and index; Overview and opportunity identification/selection -- Concept generation -- Concept/project evaluation -- Development -- Launch
ER  -