TY  - BOOK
AU  - Nickels, William G.
AU  - McHugh, James M.
AU  - McHugh, Susan M.
TI  - Student assessment and learning guide for use with understanding business
SN  - 0072455845
AV  - HD31 .N53 2002
PY  - 2002///
CY  - New York
PB  - McGrawhill
KW  - Industrial management
KW  - Business
N1  - Meeting the challenges of today's dynamic business environment -- Economics: the creation and distribution of wealth -- Competing in global markets -- Demonstrating ethical behavior and social responsibility -- Forms of business ownership -- Entrepreneurship and starting a small business -- Management, leadership, and employee empowerment -- Organizing a customer-driven business -- Operations management -- Motivating employees and  building self-managed teams -- Human resource management -- Dealing with employee-management issues and relationships -- Marketing: building customer and stakeholder relationship management -- Developing and pricing products and services -- Distributing products efficiently and competitively: supply chain management -- Promoting products using interactive and integrated marketing communication -- Using technology to manage information --Understanding financial information and accounting -- Financial management --Securities markets: financing and investing opportunities -- Understanding money and financial institutions -- Managing personal finances: who wants to be a millionaire? -- Managing risk.
ER  -