TY  - BOOK
AU  - Hair, joseph.
AU  - Hair,Joseph F.
TI  - Essentials of marketing research
SN  - 9780071220286
AV  - HF5415.2 .H3 2010
PY  - 2010///
CY  - New York, NY
PB  - McGraw-Hill/Irwin
KW  - bush, robert
KW  - ortinau, david
KW  - wolfinbarger,mary
KW  - Marketing research
N1  - Includes bibliographical references and indexes; The role and value of marketing research information--Designing the marketing research project--Gathering and collecting accurate data--Data preparation analysis and reporting results.
ER  -