TY  - BOOK
AU  - Craig,C.Samuel
AU  - Douglas,Susan P.
TI  - International marketing research
SN  - 0471983225 (pbk.)
AV  - HF1416 .C73 2000
PY  - 2000///
CY  - Chichester [England], New York, NY
PB  - Wiley
KW  - Export marketing
KW  - Research
N1  - Douglas' name appears first on the earlier edition; Includes bibliographical references and indexes; Marketing research in a global environment -- Designing international marketing research -- Secondary data sources -- Use of secondary data -- Issues in collecting primary data -- Non-survey data collection techniques -- Survey research: Instrument design -- Sampling and data collection -- Multi-country scale development -- Analysis of multi-country data -- Assessing differences in the structure of variables -- The international marketing information system -- Challenges facing international marketing research -- Future directions in international marketing research
ER  -