TY  - BOOK
AU  - Smith,P.R.
AU  - Zook,Ze
TI  - Marketing communications: integrating offline and online with social media 
SN  - 9780749461935
AV  - HF5415.123 .S65 2011
PY  - 2011///
CY  - Philadelphia, PA
PB  - Kogan Page
KW  - Communication in marketing
N1  - Includes index; New marketing communications -- Branding -- Customer relationship management -- Customer psychology/ buyer behaviour -- Customer communications theory -- Marketing communications research -- Media buying and planning -- Marketing communications agencies -- International marketing communications -- Marketing communications plan -- Marketing communications laws and regulations -- Communications tools -- Selling and sales management -- Advertising -- Pr (including viral marketing) -- Sponsorship -- Sales promotions -- Direct mail -- Exhibitions and conferences -- Merchandising and pos -- Packaging -- Websites and social media
ER  -