TY  - BOOK
AU  - Scarborough,Norman M.
AU  - Wilson,Doug
AU  - Zimmerer,Thomas
AU  - Zimmerer,Thomas
TI  - Essentials of entrepreneurship and small business management
SN  - 9780136109594 (pbk.)
AV  - HD62.7 .Z55 2011
PY  - 2011///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Small business
KW  - Management
KW  - New business enterprises
KW  - Entrepreneurship
N1  - Rev. ed. of: Essentials of entrepreneurship and small business management / Thomas W. Zimmerer, Norman M. Scarborough with Doug Wilson. 5th ed. c2008; Includes bibliographical references and indexes; The foundations of entrepreneurship -- Inside the entrepreneurial mind:from ideas to reality -- Designing a competitive business model and building a solid strategic plan -- Conducting a feasibility and crafting a winning business plan -- Forms of business ownership -- Franchising and entrepreneur -- Buying an existing business -- Building a powerful marketing plan -- E-commerce and entrepreneur -- Pricing strategies -- Creating a successful financial plan -- Managing cash flow -- Sources of financing:debt and equity -- Choosing the right location and layout -- Global aspects of entrepreneurship -- Building a new  venture and planing for the next generation
ER  -