TY  - BOOK
AU  - Kiunga, Murori.
TI  - The art of entrepreneurship: strategies to succed in a competitive market 
SN  - 7174000063150
AV  - HB615 .K4 2009
PY  - 2009///
CY  - Nairobi
PB  - Queenex Publishers
KW  - Entrepreneurship
N1  - The weevils--The entrepreneur:born or made?--why be an entrepreneur--how to get good business ideas--choosing a business--freelancing and consultancy--how to succeed as an entrepreneur--plan for business success--laying financial foundations--setting right price for products--thinh big but start small--steering new business to growth-- avoid mistakes to business failure--the art of negotiation --marketing your business and products--effective ways of marketing -- master networking--advertising your products--managing cash flow--capitalizing on business slowdown--managing stress in business--survival tactics in tough times
ER  -