TY  - BOOK
AU  - Kibera, Francis N.
AU  - Waruingi, B. Chege.
TI  - Fundametals of marketing: an African perspective 
SN  - a08548
AV  - HF5415.12.A37 .K5 1988
PY  - 1998///
CY  - Nairobi
PB  - Kenya Literature Bureau
KW  - Marketing
KW  - African
N1  - Marketing -- Market consumer behavior -- Market research -- Sales forecasting -- Market segmentation -- Marketing mix variables -- Product decisions -- Distribution decisions -- Middlemen and determinants of distribution systems in Africa -- Price decisions -- Promotion decisions -- Management of personal selling -- Advertising decisions -- Sales promotion and publicity -- Marketing of services --- Agricultural marketing -- International marketing -- Regional economic grouping and marketing -- SADC -- ECOWAS -- Eastern and southern African preferential trade area
ER  -