TY  - BOOK
AU  - Kotler, Philip
AU  - Gary Armstrong
TI  - Principles of marketing
SN  - 9780273752431
AV  - HF5415 .K6314 2012
PY  - 2012///
CY  - Upper Saddle River, N.J.
PB  - Pearson Prentice Hall
KW  - Marketing
N1  - Includes Index
ER  -