TY  - BOOK
AU  - Muhlbacher, Hans.
AU  - Dahringer, Lee.
AU  - Leihs, Helmuth.
TI  - International Marketing: a global perspective
SN  - 9781861524560
AV  - HF1416 .M84 1999
PY  - 1999///
CY  - London
PB  - Thomson business press
N1  - includes index; International marketing-motivation and press -- Potential market assessment -- Basic strategic decisions -- Building and sustaining the global position
ER  -