TY  - BOOK
AU  - Dollinger, Marc J.
TI  - Entrepreneurship: strategies and resources
SN  - 9780137459933
AV  - HD62.5 .D65 1999
PY  - 1999///
CY  - London
PB  - Prentice hall
N1  - The foundations of entrepreneurship-- Inside the entrepreneurial mind: from ideas to reality-- Designing a competitive business model and building a solid strategic plan-- Conducting a feasibility analysis and crafting a winning business plan-- Forms of business ownership-- Franchising and the entrepreneur-- Buying an existing business-- Building a powerful marketing plan-- E-commerce and the entrepreneur-- Pricing strategies-- Creating a successful financial plan-- Managing  cash flow-- Sources of financing; Debt and Equity--Choosing the right location and layout-- Global aspects of entrepreneurship-- Building a new venture team and planning for the next generation
ER  -