TY  - BOOK
AU  - Malhotra, Naresh K.
AU  - Ronald F. Bush.
TI  - Marketing Research: An applied orientation 
SN  - 9780131257337
AV  - HF5415.2 .M29 1996
PY  - 1996///
CY  - Upper Saddle Rivever, New Jersey
PB  - Prentice Hall, Inc.
KW  - Marketing Research
N1  - Includes Index; Introduction and early phases of marketing research -- Research design formulation -- Data collection -- Data preparation and analysis -- Communicating the research project -- International and ethical dimensions
ER  -