TY  - BOOK
AU  -    Kotler, Philip.
TI  - Marketing management : : analysis, planning, implementation, and control 
SN  - 9780130980052
AV  - HF5418.13 .K64 1994
PY  - 1994///
CY  - Englewood Cliffs, N.J. : 
PB  - Prentice-Hall
N1  - Includes bibliographical references and indexes
ER  -