TY  - BOOK
AU  - Aaker,David A.
TI  - Strategic market management
SN  - 9780470056233 (pbk. : alk. paper)
AV  - HF5415.13 .A23 2008
PY  - 2008///
CY  - Hoboken, NJ
PB  - Wiley
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index; Strategic market management -an introduction and overview -- External and customer analysis -- Competitor analysis -- Market/sub-market analysis -- Environmental analysis and strategic uncertainty -- Internal analysis -- Creating advantage, synergy, and strategic philosophies -- Alternative value propositions -- Building and managing brand equity -- Energizing the business -- Leveraging the business -- Creating new businesses -- Global strategies -- Setting priorities for businesses and brands-the exit, milk, and consolidate options -- Organizational issues
ER  -