TY  - BOOK
AU  - Petty,William J...[etal]
AU  - Palich,Leslie E.
AU  - Longeneck,Justin G.
AU  - Holy,Francis
TI  - Managing small business: an entrepreneurial emphasis
SN  - 9781111821173
AV  - HD62.7 .P4 2012
PY  - 2012///
CY  - Australia
PB  - South-Western Cengage Learning
KW  - Small business
KW  - Management
N1  - Includes bibliographical references and index; Entrepreneurship: a world of opportunity -- Starting from scratch or joining an existing business -- Developing the new venture business plan -- Focusing on the customer: marketing growth strategies -- Marketing growth in the small business
ER  -