TY  - BOOK
AU  - Armstrong,Gary
AU  - kotler,philip
TI  - Marketing: an introduction 
SN  - 100273750011
AV  - HF5415 .A7 2011
PY  - 2011///
CY  - Boston
PB  - Pearson
KW  -  
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index; Part one: defining marketing and the marketing process -- Part two: understanding the market place and the consumers -- Part three: designing a customer-driven strategy and mix -- Part four: extending marketing
ER  -