TY  - BOOK
AU  - Zikmund,William G.
AU  - Babin,Barry J.
TI  - Exploring marketing research
SN  - 9780324788617
AV  - HF5415.2 .Z54 2010
PY  - 2010///
CY  - Australia, Mason, OH
PB  - Cengage Learning
KW  - Marketing research
N1  - Includes access code for access to Qualtrics, a web-based survey tool(http://www.qualtrics.com/exploring); Includes bibliographical references and index; The role of marketing research--Beginning stages of research process--Research designs for collecting primary data--Measurement concepts--Sampling and field work--Data analysis and presentation--Comprehensive cases with computerized databases
ER  -