TY  - BOOK
AU  - Lee,K.Y.
TI  - The business of marketing
SN  - 9780975228203
AV  - HF5415 .L4 2012
PY  - 2012///
CY  - Australia
PB  - Stratstar
KW  - Marketing
N1  - Introduction and overview -- The marketing environment -- Understanding the consumer -- Market segmentation -- Product classification and services marketing -- Product management -- Product presentation -- Place/distribution -- The promotion mix -- Promotion methods -- Pricing -- Marketing research
ER  -