TY  - BOOK
AU  - Friend,Graham
AU  - Zehle,Stefan
TI  - Guide to business planning
SN  - 9781846681226
AV  - HD30.28 .F747 2009
PY  - 2009///
CY  - New York
PB  - Bloomberg Press
KW  - Business planning
N1  - Edition statement from jacket; At head of title: The economist; Includes bibliographical references and index; Introduction -- The business plan -- The business planning process -- Strategic planning -- Analysing the environment -- Analysing the firm -- Industry and competitor analysis -- Product and portfolio analysis -- SWOT analysis -- Generating strategic options -- Market forecasting -- The operational plan -- Modelling the business -- Accounting principles -- Completing the financial statements -- Reviewing the financial statements -- Evaluating strategic options -- Funding issues -- Risk analysis -- Preventing the business plan and obtaining approval -- Implementing the business plan
N2  - "A comprehensive guide to every aspect of preparing and using a business plan--newly updated and revised. New businesses and existing businesses fare better with well-thought-out plans. It is essential to have a good business plan to raise capital--either for a new venture to get additional capital or within most corporations for new initiatives or for accelerated growth"--Provided by publisher
ER  -