TY  - BOOK
AU  - Cateora,Philip R.
AU  - Gilly, Mary C.
AU  - Graham, John L.
TI  - International marketing
SN  - 9780071288385
AV  - HF1416 .C375 2009
PY  - 2009///
CY  - Boston.
PB  - McGraw Hill
KW  - Export marketing
KW  - International business enterprises
N1  - Includes index; The scope and challenges of international marketing--The cultural environment for global markets--Assessing global market opportunities--Developing global market strategies--Implementing global market strategies--Supplementary material
ER  -