TY  - BOOK
AU  - Pride,William
AU  - Ferrell,O.C.
AU  - Lukas,Bryan A.
AU  - Schembri,Sharon
AU  - Niininen,Outi
TI  - Marketing principles: Asia Pacific edition
SN  - 0830254846
AV  - HF5415.13 .P7 2012
PY  - 2002///
CY  - Australia
PB  - Cengage Learning Australia
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes; Customer-focused marketing -- Marketing planning and strategy -- Marketing research and information systems -- Consumer behavior -- Target markets and buying behavior -- The power of branding -- Market-oriented product decisions -- Developing and managing goods and services -- Market-oriented product decisions -- Developing and managing goods and services -- Market-oriented pricing decisions -- Market-oriented distribution decisions -- Market-oriented promotion decisions: Integrating marketing communications -- Developing and managing the integrated marketing communications mix -- Expanding the marketing mix
ER  -