TY  - BOOK
AU  - Rayner,Philip
AU  - Wall,Peter
AU  - Kruger,Stephen
TI  - AS media studies: the essential introduction for AQA 
T2  - The Essentials Series
SN  - 9780415329668
AV  - P90 .M3723 2004
U1  - 302.23 22
PY  - 2004///
CY  - London, New York
PB  - Routledge
KW  - Mass media
N1  - Includes bibliographical references (p. 355-357) and index; Introduction -- Reading the media -- Media audiences -- Media institutions -- Three case studies -- Essential media skills
UR  - http://www.loc.gov/catdir/toc/ecip085/2007048270.html
ER  -