TY  - BOOK
AU  - Branston,Gill
AU  - Stafford,Roy
TI  - The media student's book
SN  - 0415371422 (hbk. : alk. paper)
AV  - P90 .B6764 2006
PY  - 2006///
CY  - London, New York
PB  - Routledge
KW  - Mass media
N1  - Includes bibliographical references (p. 553-561) and index; Interpreting media -- Narratives -- Genres and other classifications -- Institutions -- Questions of representation -- Ideologies and power -- Industries -- Audiences -- Advertising and branding -- Research -- Production organisation -- Production techniques -- Distribution -- Documentary and 'reality TV' -- Whose globalization? -- 'Free choices' in a 'free market'?
ER  -