TY  - BOOK
AU  - Whitaker,Wayne R.
AU  - Ramsey,Janet E.
AU  - Smith,Ronald D.
TI  - Mediawriting: print, broadcast, and public relations 
SN  - 0321011376 (pbk.)
AV  - P96.A86 W48 2000
PY  - 2000///
CY  - New York
PB  - Longman
KW  - Mass media
KW  - Authorship
KW  - Broadcast journalism
KW  - Public relations
KW  - Journalism
N1  - Includes bibliographical references and index; Introduction to media writing -- Research in communication -- Interviewing -- Basics  of writing and editing -- Law and ethics -- Basic news stories -- Reporting -- Obituaries, rewrites and roundups -- Feature writing -- Writing broadcast -- Reporting for radio and television -- Public relations writing -- Organizational media -- News media -- Promotional media -- Media writing in the 21st century.
ER  -