TY  - BOOK
AU  - Baran,Stanley J.
AU  - Davis,Dennis K.
TI  - Mass communication theory: foundations, ferment, and future 
SN  - 0534637973 (pbk.)
AV  - P90 .B285 2006
U1  - 302.23/01 22
PY  - 2006///
CY  - Belmont, CA
PB  - Thomson/Wadsworth
KW  - Mass media
KW  - Philosophy
N1  - Includes bibliographical references (p. 387-404) and index; Introduction to mass communication theory -- The era of mass society and mass culture -- The rise and fall of limited effects -- Contemporary mass communication theory searching for consensus and configuring challenges
ER  -