TY  - BOOK
AU  - Yopp,Jan Johnson
AU  - McAdams,Katherine C.
TI  - Reaching audiences: a guide to media writing 
SN  - 0205359221
AV  - P96.A86 M38 2003
U1  - 808/.066302 21
PY  - 2003///
CY  - Boston
PB  - Allyn and Bacon
KW  - Mass media
KW  - Authorship
KW  - Audiences
KW  - Report writing
N1  - includes index; Writing for today's audiences -- Tools for writers spelling, grammar, style and math -- Guidelines for good writing -- Getting to the point -- Beyond the lead writing the message -- Recognising bias and stereotypes -- Research and observation -- Legal and ethical issues -- Interviewing quotes and attribution -- Electronic media -- Public relations writing -- Advertising -- The abused words list -- Keys to grammar and style quizzes -- Key to math test.
ER  -