TY  - BOOK
AU  - Priest,Susanna Hornig
TI  - Doing media research: an introduction 
SN  - 0803972938 (pbk. : alk. paper)
AV  - P91.3 .P75 1996
PY  - 1996///
CY  - Thousand Oaks, Calif.
PB  - Sage Publications
KW  - Mass media
KW  - Research
KW  - Methodology
KW  - Social sciences
N1  - Includes bibliographical references (p. 235-236) and index; Roots: Social science foundations -- Digging up answers: Asking questions and collecting data -- Toolbox: Quantitative analytical techniques -- Cookbook: Analyzing qualitative data -- Branching out: The wider world world of research
ER  -