TY  - BOOK
AU  - Meloan, Taylor W.
AU  - Meloan, Taylor W.               
AU  -  Graham, John L.
TI  - International and global marketing: concepts and cases 
SN  -   0256218943 
AV  - HF1416 .I54 1998
PY  - 1998///
CY  - Boston, Mass. :  
PB  - Irwin/McGraw Hill
KW  - Export marketing.
KW  -  Export marketing -- Case studies
N1  - Includes bibliographical references; Introduction -- The environment of international and global marketing -- International and global marketing strategies -- International and global marketing operations -- Ethical issues -- Selected cases and a decision simulation
ER  -