TY  - BOOK
AU  - Solomon,Michael R.
TI  - Consumer behaviour: buying, having and being 
SN  - 9780135153369
AV  - HF5415 .S59 2009
PY  - 2009///
CY  - Boston
PB  - Pearson Education, Inc
KW  -  
KW  - consumers as decision makers
KW  - Consumer behavior
KW  - Europe
N1  - Includes bibliographical references and indexes; Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subcultures -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture.
ER  -