TY  - BOOK
AU  - Jefkins, Frank.
AU  - Yadin, Daniel
TI  - Public relations
SN  - 9780273634324
AV  - HM263 .J45 1998
PY  - 1998///
CY  - Harlow
PB  - Pearson Education
KW  - Public relations
KW  - Communication
N1  - Includes index; History of public relations -- Public relations departments -- Public relations consultants -- Planning public relations programmes -- Public relations objectives -- Publics of public relations -- The news media -- Press relations -- Created private media -- Budgeting -- Evaluating results -- Ethics of public relations -- Management and employee relations -- Exhibitions and conferences -- Photography -- Printing processes -- Sponsorship -- Export public relations -- Marketing research  -- Public relations in developing countries -- Special uses of public relations -- New developments and trends
ER  -