TY  - BOOK
AU  - Jeannet,Jean-Pierre
AU  - Hennessey,H.David
TI  - Cases in global marketing strategies
SN  - 9780618310609
AV  - HF5415.13 .J4 2004
PY  - 2004///
CY  - Boston
PB  - Houghton MifflinCompany
N1  - Introduction -- Understanding the global marketing environment -- Analyzing global marketing opportunities -- Developing global marketing opportunities -- Designing global marketing programs -- Managing the global marketing effort
ER  -