TY  - BOOK
AU  - Mason, Joseph Barry.
TI  -  Retailing
SN  - 0256089817
AV  - HF5429 .M327 1994
PY  - 1994///
CY  - Burr Ridge, IL : 
PB  - Irwin, 
N1  -  Includes bibliographical references and index; Structural dynamics and strategic planning -- Environmental factors affecting retail strategy development -- Selecting markets in which to compete -- The resources needed to compete -- Positioning for competitive advantage: the marketing plan -- Retailing issues, opportunities and outlook
ER  -