TY  - BOOK
AU  -    Schiffman, Leon G.
TI  -  Consumer behavior
SN  -  0131690205
AV  - HF5415.32 .S35 1987
PY  - 1987///
CY  - Englewood Cliffs, N.J. :  
PB  - Prentice-Hall
N1  -  Includes bibliographies and indexes; Consumer behavior: Introduction -- Market segmentation -- Consumer needs and motivation -- Personality and consumer behavior -- Consumer psycho-graphics -- Consumer perception -- Learning and consumer involvement -- The nature of consumer attitudes -- Consumer attitude formation and change -- Communication and consumer behavior -- Group dynamics and consumer reference groups -- The family -- Social class and consumer behavior -- The influence of culture on consumer behavior -- Sub cultural and cross-cultural aspects of consumer behavior -- Personal influence and the opinion leadership process -- Diffusion of innovations -- Consumer decision making -- Comprehensive models of consumer decision making -- Consumer behavior applications for profit and not for profit service organizations: Public policy considerations
ER  -