TY  - BOOK
AU  - Stevens,Robert E.
AU  - Wrenn,Bruce
AU  - Sherwood,Philip K.
AU  - Ruddick,Morris E.
TI  - The marketing research guide
SN  - 0789024160 (hbk. )
AV  - HF5415.2 .M35585 2006
PY  - 2006///
CY  - New York
PB  - Best Business Books
KW  - Marketing research
N1  - Includes bibliographical references and index; Introduction to marketing research -- Research designs for management decisions -- Experimentation -- Measurement -- Introduction to data collection -- Designing the data gathering instrument -- Fielding the data gathering instrument -- Sampling methods and sample size -- Analyzing and interpreting data for decisions -- Advanced data analysis -- The research report -- Industrial and international market research -- Mail surveys -- Concept/product testing.
ER  -