TY  - BOOK
AU  - Masterson,Rosalind
AU  - 
TI  - Marketing: an introduction 
SN  - 9780077098766
AV  - HF5415 .M3 2004
PY  - 2004///
CY  - London
PB  - McGraw Hill
N1  - Includes bibliographical references; The development of marketing -- Marketing today -- The marketing environment -- Market segmentation -- Buyer behavior -- Marketing research -- Product -- Promotion -- Place -- Price -- The marketing mix -- Marketing management
ER  -