TY  - BOOK
AU  -  Stevens, Robert E.
AU  - Sherwood, Philip K.
TI  -  Market opportunity analysis : : text and cases 
SN  - 9780789024190
AV  - HF5415.2 .M326 2006
PY  - 2006///
CY  - New York : 
PB  - Best Business Books, 
KW  - Marketing research.
N1  - Includes bibliographical references (p. 259) and
                  index; Assessing business opportunities: An overview -- Strategic management and planning -- Market demand analysis -- Competitive analysis -- Revenue and cost analysis -- Profitability analysis -- Feasibility analysis: Summary and action plan.
ER  -