TY  - BOOK
AU  - Jain, Subhash C.
TI  - International Marketing Management
SN  - 0534932886
AV  - HF1416 .J35 1993
PY  - 1990///
CY  - New Delhi
PB  - CBS Publishers
KW  - Marketing Management
N1  - Includes Index; Framework of international marketing -- The field of international business -- Environmental factors affecting international marketing -- Perspectives of international markets -- International marketing decisions -- Planning and control
ER  -