TY  - BOOK
AU  - Lovelock,Christopher H.
AU  - Wirtz,Jochen
TI  - Services marketing: people, technology, strategy 
SN  - 0131875523 (alk. paper)
AV  - HF5415.13 .L5883 2007
PY  - 2007///
CY  - Upper Saddle River, N.J.
PB  - Pearson/Prentice Hall
KW  - Marketing
KW  - Management
KW  - Professions
KW  - Service industries
KW  - Customer services
N1  - Includes bibliographical references and indexes; Understanding service markets, products and customers -- Building the service model -- Managing the customer interface -- Implementing profitable service strategies
ER  -