TY  - BOOK
AU  - Trompenaars,Alfons
AU  - 
TI  - Riding the waves of culture: understanding cultural diversity in global business 
SN  - 9781857881769
AV  - HD30.55 .T76 1997
PY  - 1997///
CY  - New York
PB  - McGraw Hill
KW  - Comparative management
KW  - Management
KW  - Cross-cultural studies
KW  - Corporate culture
KW  - Social values
KW  - Intercultural communication
N1  - Includes bibliographical references and index; An introduction to culture -- The one best way of organising does  not exist -- The meaning of culture -- Relationships and rules -- The group and the individual -- Feelings and relationships -- How far we get involved -- How we accord status -- How we manage time -- How we relate to nature -- Nature cultures and corporate culture -- Towards international and transnational management -- Reconciling cultural dilemmas -- South Africa: the rainbow nation -- Gender, ethnicity and functional diversity -- Questions used to measure corporate culture
ER  -