TY  - BOOK
AU  - Haas, Robert W.
TI  - Industrial marketing management :                 : text and cases /   
SN  - 0534917224
AV  - HF5415.13 .H2713 1989
PY  - 1989///
CY  -   Boston, Mass
PB  - PWS-KENT Pub. Co., 
N1  - Includes bibliographies and indexes; Understanding the industrial marketing environment -- Industrial market and customer behavior -- The industrial marketing process: Segmentation, planning, strategy, and intelligence gathering -- The industrial marketing mix -- Industrial marketing performance: Controlling and evaluating, and international implications -- Cases
ER  -