TY  - BOOK
AU  - Stevens,Robert E.
TI  - Marketing planning guide
SN  - 0789023377 (hard : alk. paper)
AV  - HF5415.13 .S874 2006
PY  - 2006///
CY  - New York
PB  - Best Business Books
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references (p. 337-343) and index; Introduction to marketing planning -- Situation analysis -- Objectives -- Strategy, strategy variables, and financial impact -- Implementing and controlling the marketing plan
ER  -