TY  - BOOK
AU  - Pride, William M.
AU  - Ferrell, O. C. 
TI  - Marketing
SN  - 9780324834260
AV  - HF5415 .P658 2010
PY  - 2010///
CY  - USA
PB  - South-Western Cengage learning
N1  - includes index; Marketing strategy and customer relationships -- Environmental forces and social and ethical responsibilities -- Using information, technology, and target market analysis -- Customer behavior -- Product decisions -- Distribution decisions -- Promotion decisions -- Pricing decisions
ER  -