TY  - BOOK
AU  - Berman,Barry
AU  - Evans,Joel R.
TI  - Retail management: a strategic approach 
SN  - 0023086610
AV  - HF5429 .B45 1995
PY  - 1995///
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - Retail trade
KW  - Management
N1  - Includes indexes; An overview of strategic retail management -- Situation analysis -- Targeting customers and gathering information -- Choosing a store location -- Managing a retail business -- Merchandise management and pricing -- Communicating with the customer -- Planning for the future
ER  -