TY  - BOOK
AU  - Lovelock, Christopher H.
AU  - Patterson, Paul G.
AU  - Walker, Rhett H.
TI  - Services Marketing: Australian and New Zealand
SN  - 9780724811236
AV  - HF5415.122 .L68 1998
PY  - 1998///
CY  - Australia
PB  - Prentice Hall
N1  - includes index; Understanding services -- Understanding the customer and managing relationships -- Strategic issues in services marketing -- Challenges for senior management
ER  -