TY  - BOOK
AU  - Solomon,Michael R.
TI  - Consumer behaviour: buying, having and being 
SN  - 0131404067
AV  - HF5415.33.E85 .S65 2004
PY  - 2004///
CY  - Boston
PB  - Pearson Education, Inc
KW  -  
KW  - consumers as decision makers
KW  - Consumer behavior
KW  - Europe
N1  - Includes bibliographical references and indexes; Consumers in the marketplace -- Consumers as individuals -- Consumers as decision makers -- Consumers and subcultures -- Consumers and culture
ER  -