TY  - BOOK
AU  - Aaker,David A.
TI  - Strategic market management
SN  - 0471415723 (pbk. : alk. paper)
AV  - HF5415.13 .A23 2001
PY  - 2001///
CY  - New York
PB  - Wiley
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index; Business strategy: The concept and trends in its management -- Strategic market management: An overview -- External and customer analysis -- Competitor analysis -- Market analysis -- Environmental analysis and strategic uncertainty -- Internal analysis -- Obtaining a sustainable competitive advantage -- Differentiation strategies -- Cost, focus, and preemptive move -- Strategic positioning -- Growth strategies: Penetration, product-market expansion, vertical integration, and the big idea -- Diversification -- Strategies in declining and hostile markets -- Global strategies -- Implementation
ER  -