TY  - BOOK
AU  - Guiltinan,Joseph P.
AU  - Paul,Gordon W.
TI  - Marketing management: strategies and programs 
SN  - 0070489203
AV  - HF5415.13 .G84 1982
PY  - 1982///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
N1  - Includes bibliographies and index; The marketing management setting -- Situation analysis -- Marketing strategies and programs -- Coordination and control
ER  -